Franchesca Reich

Index of work

Selected work

7 case studies, each written the way the work actually went — the problem as it arrived, the evidence that changed the shape of it, and what shipped under the constraints that were really there.

Work I

An MVP, Shipped in a Single Quarter

Product Discovery & MVP Strategy — “finding the one feature worth shipping”Turning a cluster of support tickets into a sellable 1:1 appointment-booking product — shipped across three surfaces of a decade-old platform, in under three months.EventMobiLead Product DesignerRead the case →Work II

Restructuring a Platform's Information Architecture

Information Architecture — “mapping the system before moving one screen”The first complete map of a CMS's information architecture — card sorts, journey remaps, and a proposed navigation — and the senior judgment call when the ROI wasn't there yet.EventMobiLead Product DesignerRead the case →Work III

A Thousand Clicks, Returned to the Pharmacist

Workflow & Interaction Design — “thousands of clicks, given back”Watching pharmacists fight a manual drug-data workflow, then negotiating the automation we could ship now versus the one we'd earn later — a split-screen redesign that erased thousands of clicks.DRGLead UX DesignerRead the case →Work IV

Bringing a Legacy Product Back to Life

Legacy Product Modernization — “the biggest gain for the smallest cost”Modernizing an app untouched for eight years — starting with the highest-leverage cut available, and mapping the deeper structural work release by release.EventMobiProduct Designer & StrategistRead the case →Work V

Making the Numbers Legible

Data & Analytics Design — “turning density into decisions”Two analytics products — a pharmacy benefit evaluator rebuilt on an inherited design system, and campaign analytics for advertising — where the craft is turning density into decisions.DRGLead UX Designer / Product DesignerRead the case →Work VI

Translating Events into Digital Space

Product Strategy Under Disruption — “physical rituals, rebuilt as interfaces”When in-person events stopped overnight, the work became translation: registration, annual conferences, and job fairs rebuilt as fully digital experiences.EventMobiLead Product DesignerRead the case →Work VII

Building the System Behind the Work

Design Operations & Strategy — “the system behind the work”The behind-the-scenes work: consolidating a fragmented tool stack onto Figma, rebuilding how product feedback is captured, and codifying how problems get defined before anyone designs a solution.EventMobi & priorDesign leadership & operationsRead the case →